Monday, August 9, 2010

Nike Sportswear Presents: 1Love

Nike has produced a cool project to celebrate the World Basketball Festival. The event takes place this weekend (Aug. 12th-15th) in NYC. Check out the details below:

Nike Sportswear presents five unique digital shorts to highlight New York’s legendary areas including the Bronx, Brooklyn, Harlem, Queens, and Staten Island. These short films capture the dynamic character of these communities brought together by their love of an icon, the Air Force 1. Tapping into a new generation of Air Force 1 aficionados, each digital short film reveals a unique and personal snap shot into the lives of creative youth brought together by the love of their community and the Air Force 1.

Directed by BBGun, Young Money record label signee Corey Gunz from the Bronx, rapper, song writer and producer Theophilius London of Brooklyn, rapper Miss Banks of Harlem, the Format BMX shop led by Nigel Sylvester in Queens, and Staten Island’s Emilio Sparks of WSIA radio take us through the streets, courts, blocks, and stoops, of their boroughs exposing the people, places, and things that are continuing the legacy of the Air Force 1.

Via: Nike

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